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Evolutionary - Revolutionary Design.
Group Project 

Hanyi Qui
Sachin Mehra
Eden Harrisson
James Williams

Materials Exploration

Design for durability

Setting exploration

What is Evo-Revo? 

Evo - Revo is a two part design challenge. The first part requires you to reimagine a household product in a setting very far removed from its intended purpose. The second part requires you to rebrand it to fit the image of a company that doesn’t manufacture it, and probably never will.




Japanese Design Firm

Evo Challenge: Re-design a conventional hairdryer for a family that has kids, loves the outdoors, and has a pet.


Design Considerations
Breaking down the conventional hairdryer

Heating is the core function

Portability essential for outdoor use

Battery powerful enough to power fan for a long period

Battery not powerful enough to power a heating element

Material needs to be durable for outdoor use

Modular design would making packing easier

Modular design would enhance replaceability and repairability

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Revo Challenge: Re-design a conventional hairdryer to be sold by Japanese design firm, Nendo. 


Mission: Creating moments of playfulness, delight, and surprise with familiar, everyday objects.

Values: Simplicity. Levity. Interactivity. Quality. Whimsy. Cheerful Experimentation. Tranquility.

Personality: Clever. Playful. Zen. Curious. Sophisticated. Spontaneous. Understated. Irreverent.

Customer Segment: Millennials. Art collectors. Design buffs.

Value Proposition: Minimalistic design that surprises. Familiar objects with a twist.

USP: “Aha moment.” Intuitively understandable. Clear signifiers. Clean-lined simplicity. Subtly avant garde. Sophisticated yet daring.



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