EVO-
REVO
EVO-REVO
Evolutionary - Revolutionary Design.
Group Project
Hanyi Qui
Sachin Mehra
Eden Harrisson
James Williams
Materials Exploration
Design for durability
Setting exploration
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What is Evo-Revo?
Evo - Revo is a two part design challenge. The first part requires you to reimagine a household product in a setting very far removed from its intended purpose. The second part requires you to rebrand it to fit the image of a company that doesn’t manufacture it, and probably never will.
PRODUCT
Hairdryer
BRAND
Japanese Design Firm
Evo Challenge: Re-design a conventional hairdryer for a family that has kids, loves the outdoors, and has a pet.
Design Considerations
Breaking down the conventional hairdryer
Heating is the core function
Portability essential for outdoor use
Battery powerful enough to power fan for a long period
Battery not powerful enough to power a heating element
Material needs to be durable for outdoor use
Modular design would making packing easier
Modular design would enhance replaceability and repairability
Revo Challenge: Re-design a conventional hairdryer to be sold by Japanese design firm, Nendo.
DECODING NENDO
Mission: Creating moments of playfulness, delight, and surprise with familiar, everyday objects.
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Values: Simplicity. Levity. Interactivity. Quality. Whimsy. Cheerful Experimentation. Tranquility.
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Personality: Clever. Playful. Zen. Curious. Sophisticated. Spontaneous. Understated. Irreverent.
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Customer Segment: Millennials. Art collectors. Design buffs.
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Value Proposition: Minimalistic design that surprises. Familiar objects with a twist.
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USP: “Aha moment.” Intuitively understandable. Clear signifiers. Clean-lined simplicity. Subtly avant garde. Sophisticated yet daring.
FINAL PRODUCT : NETSU
