In a collaboration project between the Royal College of Art and the Westminster council, we were given a brief to find problems in Mobility and Safety on Edgware Road and come up with solutions for the same. Through live observation and stakeholder interviews, one of the peculiar features of mobility on the road was identified to be the presence of bikers on pavements. What’s more interesting is that almost all of these bikers were using the bikes from the public biking scheme in London by Santander. Upon probing further and interviewing bikers and locals in the area, we identified the central problem as the lack of knowledge/concern for safe biking practices by the users of these bikes in the area. ‘Cyclotto’ is our attempt at answering the question: 

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“How might we educate users of Santander bikes about safe biking practices in order to discourage them from riding on the pavements?”